Google may have dialed back how often they show AI Overviews in Google Search, especially in some verticals like health and finance (YMYL). Ziptie, a toolset that tracks Google AI Overviews, shows that overall, Google is showing 4 percentage points …
Category: Marketing blogs
Google Search Ranking Volatility Continues Post Core Update
The Google November 2024 core update finished on December 5th, but we have continued to see search ranking volatility after the update was finished. That ranking volatility seemed to spike more over the weekend. Did you notice any big ranking …
Click-Through Rate (CTR): How to Calculate and Improve It
Learn how to calculate click-through rate (CTR) for different channels. Get tips to improve your CTR.…
What Is the Skyscraper Technique (and Does It Work)?
The skyscraper technique is a method to acquire backlinks by creating a better version of popular content.…
How to Write Copy that Turns Readers into Customers
Learn how to write great copy for your website, promotional emails, and other marketing materials.…
Daily Search Forum Recap: December 6, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google November 2024 core update is finally done rolling out after almost …
What Is a Marketing Funnel? Complete Beginner’s Guide
A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. This framework helps you map ideal interactions. It identifies drop-off points and …
Cross Browser Testing: Definition and Techniques
Think of a website as a recipe for your homemade chocolate chip cookies. Cross browser testing is like trying out the recipe in several kitchens with different appliances and ingredients.…
Search News Buzz Video Recap: Google November Core Update Done, Chrome Site Engagement Metrics, Canonicals, 21 Years & More
Google’s November 2024 core update was finally completed this week……
Google November 2024 Core Update Finally Finished Rolling Out
The Google November 2024 core update finally finished rolling out yesterday at around 1:30 PM ET. It took over 23.5 days to roll out, starting on November 11, 2024 at 3:30 pm and finishing on December 5, 2024 at 1:30 …
Google Does Try To Handle Broken Canonicals
With all this talk about clustering and canonicalization today, what about if you get it wrong, or your CMS breaks and serves the wrong thing to Google? We know how consistency and communicating that to Google is super important. Well, …
Google Search: How Clustering Works With Localization
As part of the topic of clustering and canonicalization with Google Search today, Allan Scott from Google explained how Google Search’s clustering technology works with its localization technology. The answer is, wait for it, “it depends,” but let’s dig in.…
Google Marauding Black Holes With Clustering & Error Pages
As part of the topic of clustering and canonicalization with Google Search today, Allan Scott from Google explained what he called “marauding black holes” in Google Search. Where Google’s clustering takes in some error pages and they end up in …
Google Has 40 Signals For Canonicalization
Did you know that Google uses around 40 different signals to perform canonicalization in Google Search? This not only includes numerous type of redirects, the rel canonical attribute but also things like x-default, sitemaps, links, PageRank and other signals.…
Google Search Difference Between Clustering & Canonicalization
Google’s John Mueller explained the difference between clustering and canonicalization within Google Search. He said, “Clustering is basically taking the pages that we think are the same. And then canonicalization is, from those pages, which one is the best one.”…
SEO Maintenance: Here’s What to Do & How Often
The real secret to continuously ranking well in search engines lies in consistent, strategic maintenance. In this guide, we’re going to show you exactly how to maintain your SEO the right way. Let’s kick things off with some basics. What …
What Is Local Search Marketing & How to Do It Right
What Is Local Search Marketing? Local search marketing is the process of optimizing a local business’ online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches.…
