Travel SEO is about turning strangers into guests. But it’s no small task competing with major sites like Booking.com, TripAdvisor, and Expedia. With so many players in the market, standing out in search engine results can feel impossible. Yet, small …
Category: Brian Dean – Backlinko
24 Up-To-Date PPC Statistics to Know
Pay-per-click (PPC) advertising is one of the most effective paid channels helping businesses increase visibility and build awareness. If you’d like to learn about the state of PPC in 2025, find the latest data on PPC usage, most used ad …
6 Steps to Win at Real Estate SEO
Want more buyers and sellers from Google without relying on Zillow or Redfin? Or more leads for listings that support your cold-calling and door-knocking efforts? Then, become skilled at real estate SEO. SEO is about ranking your site in search …
How Do Search Engines Work? (Quick Guide for Beginners)
Search engines help users find webpages related to specific search terms (called queries). Understanding how search engines work can help you make your pages more accessible. And ultimately direct more potential customers to your site. This guide explains how search …
5 Proven Ecommerce Growth Strategies ($0 to $100 Million)
Want to know the most effective ecommerce growth strategy? I studied successful online stores to find out what works best. While every store’s path is unique, clear patterns emerged. Here are some examples: BrandAnnual Revenue *All figures in USD Hush …
SEO for Plumbers: How to Rank Higher & Get More Customers
Want to know why some plumbing businesses dominate Google’s first page while others struggle to get noticed? It’s not luck. These plumbing companies all focus on the same core SEO strategies. Take Deer Valley Plumbing Contractors, for instance. They appear …
Bluesky Statistics: How Many People Use Bluesky?
Publicly launched in February 2024, Bluesky is a microblogging social network, widely considered an alternative to X/Twitter. During the invite-only stage, Bluesky attracted an audience of 3 million registered users and has since grown to become a popular social media …
How to Get More Google Reviews: 9 Proven Tips
Google reviews play a huge role in a brand’s success. Especially positive reviews. That means it’s a good idea to think about how to get more Google reviews for your business. To illustrate why, let’s go over some of the …
21 Google Search Tips to Find Exactly What You Want
Here are 21 Google search tips that will help you: Refine your searches to get the right answers faster Search the web without typing a query Discover cool things you never knew Google could do At the end, we’ll also …
What Is Generative AI and How Does It Work?
Generative AI refers to technology that uses machine learning models to create content. Machine learning models are computer programs that seek to replicate aspects of human intelligence. These models can produce various content formats, including code, text, visuals, audio, and …
How to Find Competitors’ Keywords to Boost Your SEO
Finding competitor keywords is essential to building your SEO strategy. Why? Because they show what’s working for others, highlight opportunities, and uncover gaps in your approach. At Backlinko, we’ve spied on Ahrefs, Moz, and Semrush’s keywords for years—and found many…
SEO for Manufacturers: Definition, Benefits, and Top Tactics
What Is Manufacturing SEO? Manufacturing SEO is the process of making changes to a manufacturing website to increase its visibility in organic search results. This can help it rank (appear high in search results) for keywords related to your company.…
How to Do SEO for Contractors (5 Steps + Examples)
As a general contractor, you want a steady stream of customers for your business. What’s a surefire way to get your business top-of-mind for potential clients? Make sure they can find you online through search engine optimization (SEO). When …
Top 14 Competitor Analysis Tools
Need help analyzing your competition to find ways to outperform them? You’ve come to the right place. Check out our list of the top competitor analysis tools for 2025. How to Choose the Right Competitor Analysis Tool With so many …
How to Start a Blog: A Step-by-Step 12-Month Action Plan
Blogging can be a fun pastime—or it can be a profitable side hustle. For some, it can even turn into a lucrative, full-time job. So, what separates the hobbyists from the high-earners? An action plan. Below, I’ll teach you how …
What Are Orphan Pages? (How to Find & Fix Them)
Orphan pages are website pages with no internal links pointing to them. This makes them inaccessible through the site’s normal navigation, meaning users and search engines can’t find them by browsing or crawling your website. However, users and search engines …
21 Up-To-Date Google Search Statistics
Want to learn about the state of Google Search in 2025? How many Google searches are there? How popular is Google visual search? What’s the Google market share in the search engine market worldwide? Keep reading as we will cover …