Category: Brian Dean – Backlinko

At just under 200 employees, Descript is not the biggest name in video editing software.

It’s not the most robust or the most popular, either.

But it’s punching way above its weight, competing with much bigger companies (like Adobe, and …

Search has changed, and so should your audience personas.

Your audience searches across Google, ChatGPT, Reddit, YouTube, and many other channels.

Knowing who they are isn’t enough anymore. You need to know how they search.

Search-focused audience personas fill gaps …

Everybody wants smoother workflows and fewer manual tasks. And thanks to AI models, automation is at the center of conversations in marketing departments across all industries.

But most rarely get the results they’re looking for.

According to Ascend2’s State of …

Founded in 2022, Perplexity offers an AI-powered search engine.

AI tools offer a new way to search for factual information, where Perplexity stands out as an AI-native search engine that combines large language models with real-time web search.

With a …

You’ve likely invested in AI tools for your marketing team, or at least encouraged people to experiment.

Some use the tools daily. Others avoid them. A few test them quietly on the side.

This inconsistency creates a problem.

An MIT …

With AI tools at everyone’s fingertips, what does “great” content writing mean in 2026?

Content writing is about using words and psychology to deliver value, earn trust, and move readers toward action.

It includes blog posts, social media content, newsletters, …

AI chat is changing how people shop for fashion — fast.

Before AI, buying something as simple as casual leggings meant typing keywords into Google. Then, sifting through pages of results.

Comparing prices. Reading reviews. Getting overwhelmed.

In fact, 74% …

Creating an official brand subreddit is one of the hardest marketing spaces to get right.

Why?

Because it’s hostile ground for traditional brand messaging, with some of the internet’s snarkiest users watching every move.

But if you strike the right …

Modern SEO teams aren’t just optimizing for rankings in traditional search anymore.

They’re also optimizing for visibility in AI-powered search and answer engines.

And that shift is showing up in job listings.

I recently came across this position:

This isn’t …

AI chat is the number one source B2B buyers use to shortlist software.

Not review sites. Not vendor websites. Not salespeople. AI chat.

G2’s 2025 survey of 1,000+ decision makers found that 87% say AI tools like ChatGPT, Perplexity, and …

AI search is reshaping how ecommerce brands get discovered.

One week, your products show up in ChatGPT. The next week, they’re replaced by competitors.

For many brands, this uncertainty can feel overwhelming.

Organic visibility now depends less on rankings and …

You found a digital marketing agency that feels like the one.

The pitch was perfect. They “get” your goals. Their case studies are impressive.

But a few weeks later, reality starts to set in: slow responses, recycled strategies, and reports …

Marketers are making bold statements about AI SEO every day.

The problem?

Most of them are half-right at best.

“SEO is dead.”
“Long-form content is pointless.”
“AI SEO is just good SEO.”

Here’s the truth:

When it comes to AI, …

In the good ol’ days of blogging, traffic was the main goal, and it was relatively easy to get.

Now, especially for ecommerce blogs, it’s getting harder to stay visible.

The number of Google searches that end with a click …

Ask the same question in 11 AI search engines, and you’ll get 11 different answers.

Sometimes wildly different.

Some engines focus on visuals and shoppable results. Others go deep into research. A few just try to get you an answer, …

Ad intelligence software promises to show you everything your competitors are doing: their keywords, budgets, creatives, and landing pages.

But many surface insights you could get for free.

Meta’s Ad Library shows what advertisers are currently running. Google’s Transparency Center …

With beauty enthusiasts constantly searching for the next must-have product, niche affiliate programs are the ultimate secret weapon for creators looking to turn passion into profit.

But the real challenge isn’t finding programs – it’s finding the right ones that …