Category: Brian Dean – Backlinko

Google may be the king of search engines. But even kings have their flaws.

Despite its immense popularity, Google isn’t perfect.

Google’s dominance in the search engine market and data monopoly raises serious privacy concerns among users.

And those frequent …

Have you ever wondered how to find keywords on a website? Or, why it’s so crucial for your online business success?

This method is easy to overlook. But it’s a powerful way to find valuable insights about your competitors. …

An SEO roadmap is where high-level objectives trickle down to project-level prioritization. Complete with all the context, tactics, and timelines to bring your strategy to life.

Because having a solid SEO strategy is great. But without a plan to put …

Redirects send users and search engines from one URL to another automatically.

For example, when you try to visit

https://backlinko.com/hub/youtube/position

(which has a redirect) it will take you to

https://backlinko.com/hub/youtube/positioning

instead.

Redirects guide users and search engines from outdated URLs …

Social media is evolving fast, with platforms like Threads and Noplace leading the charge.

Check out these 14 new social networks making waves in 2024.

Let’s dive right in!

1. Noplace

Website: https://www.thenoplace.com/

Released: July 2024

HQ: San Francisco, California…

In this post, you’ll learn the 10 most important types of keywords to improve your SEO.

Quillbot is a great tool for paraphrasing, summarizing, and translating content.

It can also help you identify and fix grammatical mistakes, spot AI-generated content, and detect plagiarism.

However, despite a lot of available features, Quillbot can fall short for some. …

Want to learn about the state of blogging in 2024? What are the benefits of blogging to businesses? What are the most popular blogging formats?

Keep reading as we will cover answers to these questions and more with a curated …

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month.

This turns your site from an afterthought into an asset that generates leads and sales.

Backlinko started as a simple personal blog …

Rank tracking tools let you monitor your SEO performance over time. By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing.

Backlinko.com ranks for more than 114K keywords in the US. 16K of these rank in …

We have one goal for this article: to help you land an SEO job.

This isn’t a generic piece on SEO interview questions. Yes, we’ve broken the questions down by career stages and SEO types to help you prepare.

But …

A reverse image search allows you to find more information about an image or topic by using the image itself—instead of text.

This technique can help you find a high-resolution version of an image, locate similar images, or identify the …

It’s no secret that social media marketing can boost your brand’s reach, forge stronger connections with your audience, and drive sales.

In fact, social media has the highest ROI of any marketing channel. Over 43% of marketers use it, according …

Keyword cannibalization can negatively impact your website’s organic search performance.

But catching and fixing this issue can have the opposite effect.

Case in point: Two of our articles on Backlinko had cannibalization issues. So, we consolidated them with a 301 …

Since Backlinko’s launch in 2012, we’ve experimented with countless tactics to build website authority. Some successful. Others not so much.

We’ve built our reputation (and authority) by consistently creating high-quality content that people actively seek out. This is evident not …

Attending SEO conferences is one of the most impactful ways to elevate your SEO.

You get to:

Rub shoulders with marketing rockstars
Soak in the latest SEO trends
Leave with ideas (or validation) that could change your career trajectory

And …

Keyword match types help you control which search queries can trigger your search ads. Balancing reach with relevancy.

It lets you run search ad campaigns without having to account for every possible variation of a keyword.

For example, if you …