Want to learn about the state of blogging in 2024? What are the benefits of blogging to businesses? What are the most popular blogging formats? Keep reading as we will cover answers to these questions and more with a curated list of 29 up-to-date blogging statistics to know in 2024. Click for a specific section: General Blogging Statistics Benefits of Blogging Statistics Blogging Content Statistics AI Adoption in Blogging Statistics General Blogging Statistics 76% of B2C marketers claim to have used blogs to distribute content in the past 12 months, making it the 2nd most popular distribution channel behind organic […]

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This turns your site from an afterthought into an asset that generates leads and sales. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. In the first two years, our traffic grew from a few hundred monthly visitors to several thousand. Now it generates over 680K monthly sessions, with 74% coming from organic searches. It has taken over a decade to reach this point, but our approach to SEO has remained consistent. It’s always been […]

Rank tracking tools let you monitor your SEO performance over time. By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. 16K of these rank in the top 10 positions. Keeping track of the keywords we know drive the most value helps us ensure we have visibility for key terms in volatile search results. But keyword rank trackers also help us find opportunities where we can drive even more value from underperforming content. And they can help your business do the same. That’s why we put […]

We have one goal for this article: to help you land an SEO job. This isn’t a generic piece on SEO interview questions. Yes, we’ve broken the questions down by career stages and SEO types to help you prepare. But we’ve also spoken to people who actually hire talent in the SEO industry. To learn what hiring managers are looking for and the type of questions they might ask you. Keep reading to learn common SEO interview questions and the answers that’ll get you hired. Interview Questions for SEO Freshers An SEO fresher is usually someone new to the industry […]

A reverse image search allows you to find more information about an image or topic by using the image itself—instead of text. This technique can help you find a high-resolution version of an image, locate similar images, or identify the original source of the image. You can also use a reverse image search to search for specific products across the internet by uploading a photo. For example, we used Google Lens to search for an image of a dress. And found several sites with the same dress. In this article, we’ll walk you through a few techniques for doing a […]

It’s no secret that social media marketing can boost your brand’s reach, forge stronger connections with your audience, and drive sales. In fact, social media has the highest ROI of any marketing channel. Over 43% of marketers use it, according to HubSpot’s 2024 State of Marketing & Trends report. But with so many social media channels at your fingertips, how do you decide where to invest your time, money, and creative energy? This guide will help you decide. We’ve listed 20 of the most popular social media platforms. Plus, valuable information for each that’ll help you make the right pick. […]

Keyword cannibalization can negatively impact your website’s organic search performance. But catching and fixing this issue can have the opposite effect. Case in point: Two of our articles on Backlinko had cannibalization issues. So, we consolidated them with a 301 redirect. And saw a 466% increase in clicks year over year. Cannibalized pages undermine your SEO efforts. And may not appear in the top spots—no matter how good they are. Don’t lose that precious real estate on organic search. In this guide, we’ll teach you step-by-step how to identify and resolve keyword cannibalization issues. So you can improve your rankings […]

Since Backlinko’s launch in 2012, we’ve experimented with countless tactics to build website authority. Some successful. Others not so much. We’ve built our reputation (and authority) by consistently creating high-quality content that people actively seek out. This is evident not only in our authority scores but also in branded searches we receive on Google: This article breaks down seven proven strategies to increase website authority to your domain in 2024. Understanding Website Authority (Metrics Compared) Website authority is a concept in SEO that refers to a site’s overall strength and likelihood to rank high in search engine results pages (SERPs). […]

Attending SEO conferences is one of the most impactful ways to elevate your SEO. You get to: Rub shoulders with marketing rockstars Soak in the latest SEO trends Leave with ideas (or validation) that could change your career trajectory And with Google shaking things up left and right, these gatherings are your ticket to staying ahead of the curve. We’ve handpicked seven can’t-miss SEO conferences offering unique opportunities for learning and growth. TL;DR: Conference Name Dates Location Highlight WTSFest September 19, 2024 Philadelphia, Pennsylvania Focused on women professionals Brighton SEO October 3-4, 2024 Brighton, UK Unique networking activities like roundtables […]

Keyword match types help you control which search queries can trigger your search ads. Balancing reach with relevancy. It lets you run search ad campaigns without having to account for every possible variation of a keyword. For example, if you were running an ad for “pendant lights,” the keyword match types would look like this: Match Type Looks Like Appears For Could Match To Broad match pendant lights Searches that relate to your keyword kitchen island lighting modern hanging lamps ceiling fixtures Phrase match “pendant lights” Searches that include the meaning of your keyword bronze pendant lights pendant lights for […]

Apple currently ranks as one of the most valuable companies with a market cap of $3.31 trillion. Founded in 1976, the company had a long history of innovations from introducing the iPhone in 2007 to releasing the mixed-reality headset Apple Vision Pro in 2024. Today, there are over 2.2 billion active Apple devices worldwide. Apple dominates various categories worldwide and in the US, from smartphones to tablets, and has a massive services business. Apple’s App Store alone attracts more than 650 million weekly active users worldwide. Continue reading to find the latest Apple statistics in 2024. Here’s a quick summary […]

B2B SEO has become an important element of a successful marketing strategy, helping B2B businesses improve their online visibility and credibility. In this post, you’ll find 10 up-to-date B2B SEO statistics for 2024. Let’s dive right in! Internet search results are the primary source for product discovery among B2B buyers in the US (Statista) 66% of B2B buyers turn to internet search results when exploring products they plan to buy, rather than relying on industry publications or relevant trade shows. Here’s a complete breakdown of the most popular channels for B2B product discovery: Channel Share of B2B Buyers Internet Search […]

Mobile apps have become an integral part of our daily lives and take up a sizable share of screen time today. Below you’ll find the latest data on the most downloaded apps worldwide and in select countries, including a breakdown by platform and category. Here’s a quick overview of what you’ll find on this page: Most Popular Apps Statistics (Highlights) Most Popular Apps Worldwide (Q1 2024) Most Popular Apps by Country (Q1 2024) Most Popular iOS Apps Worldwide (2024, Select Months) Most Popular Android Apps Worldwide (2024, Select Months) Most Popular Social Apps Worldwide (Q1 2024) Most Popular Shopping Apps […]

Ready to grab some quality backlinks and boost your site’s Google ranking? Awesome! This post contains 9 proven link-building strategies that are working GREAT right now. (In 2022.) Let’s get started! 1. Use Data to Get Links From News Sites and Blogs In one of my recent guides I covered how to use HARO to become a source for reporters. And that’s something you should DEFINITELY be doing. But HARO connects you with journalists who are planning features in advance. And what else do reporters do? They report the news of course! And the news doesn’t work on a set […]

Pillar pages are the foundation of an effective search engine optimization (SEO) strategy. At Backlinko, we use pillar pages to secure high search rankings for thousands of keywords. Case in point: Our pillar page for the topic “Link Building for SEO.” This pillar page appears at the top of Google Search results for its target keyword, “link building for SEO.” As you can see, excellent pillar page content helps boost your website’s visibility on Google. That’s why creating it should be an integral part of your content marketing strategy. That’s what you’ll learn about today. We’ll cover: What pillar pages […]

Creating a website involves: Planning Content creation Web design and development Testing Historically, this process has taken months. Not to mention the complex coding, technical jargon, and steep learning curve. Making it seem like an impossible task to tackle by yourself. But with powerful no-code tools available, building a high-performing website doesn’t have to be as complicated. And you don’t necessarily need technical skills. (Specifically, deep knowledge like programming and server management). You can create a website in a few days. Or a few weeks to allow time for more content creation. This post shares 10 steps to make a […]

Today you’re going to see one of my favorite SEO strategies in action. “Guestographics”. Specifically, I’ll show you how Perrin used this technique to hit Google’s first page for a bunch of his target keywords. Let’s dive right in. The Guestographic Method: An SEO Strategy That Gets Results Guestographics work for one simple reason: They make your content MUCH easier to share. I published a post a while back that outlines the entire process: How to Get Backlinks With Guestographics. So if you haven’t read that post, go check it out. In that post I reveal how The Guestographic Method […]