Making great content isn’t easy, but a solid content brief can make all the difference. A good brief helps everyone—writers, editors, and strategists—stay on the same page. This ensures every post is useful, clear, and built to perform. At Backlinko, …

What are the 4 Ps of marketing? Product. Price. Place. Promotion. For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. But do these classic principles hold up even as AI transforms whole businesses …

If you’ve ever done media outreach, chances are you’ve crossed paths with HARO (Help a Reporter Out). For over a decade, it was the go-to platform for securing media placements and backlinks. But in early 2024, HARO officially shut its …

Your prospects are searching for roofers on Google right now. If you don’t appear in the top search results, it doesn’t matter how great your roofing services are—they’ll hire someone else. Why? Because they’ll be able to find other roofing …

Quality SEO content keeps readers glued to the page. The key? Producing content that satisfies both search intent and user experience. But most SEO content fails to do this. The focus is on on-page optimizations while ignoring what actually keeps …

Want to create a content marketing strategy that actually works? You’re in the right place. Through content marketing, Backlinko attracts over 772,000 monthly sessions. Below, you’ll learn how to do the same. We’ll show you (step by step) how to …

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers …

Ever stumbled upon a competing post and thought, “Damn, I wish I wrote that”? That feeling of envy mixed with respect? It usually means you learned something new. This concept is known as “information gain” in SEO. Information gain measures …

Artificial intelligence has become one of the key technologies reshaping the way we search for information, work with automating repetitive tasks, study with AI-powered tutors, and more. AI remains one of the dominant themes of venture capital investing and millions …

SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up from $68 billion in 2022.) Why is this happening? Businesses NEED skilled SEOs to compete in the digital space. And they’re willing …

Google Gemini and ChatGPT can speed up your workflows and make many aspects of your life—both personal and professional—much easier. But which app is better? We ran head-to-head experiments with both AI tools to find out. Read on to find …

Inbound marketing can have an immense impact on how you generate leads. What’s different about inbound marketing? It focuses on attracting customers to your business rather than pushing messages out to them. Mobile vet service, BetterVet, demonstrates the power of …

Topic clusters can strengthen your website’s authority, improve SEO performance, and enhance reader experience. Need proof? Check out our content cluster on SEO marketing: This 57-page cluster provides a comprehensive knowledge hub for anyone who wants to learn SEO.…

A high-converting landing page is a key component of lead generation campaigns. On this page, you’ll find a curated list of up-to-date statistics about landing page conversion rates, usage of landing page builders, and more. Let’s dive right in! The …

Software-as-a-service (SaaS) continues to revolutionize the software market and the way businesses approach their operations. From flexibility to cost savings, the SaaS software model has risen in popularity. Organizations now use an average of 112 SaaS applications, up from 16 …

Market analysis is the process of collecting and analyzing information about your specific market. It involves speaking to your customers, analyzing competitors, and identifying industry trends. The result? You’re able to: Make better business decisions Save time (and money) Create …