Category: Brian Dean – Backlinko

More of your customers are using AI to research products before they buy. Are you prepared?

To put this into perspective:

Last year, you might’ve searched “best bed sheets” on Google and scrolled through a few links or a Shopping …

You don’t need an SEO plugin to help your website rank in Google.

In fact, you can do more harm than good if you don’t know what you’re doing with them.

But:

They can make optimizing your website a whole …

A few months back, one of my clients pinged me on Slack and said:

Sure enough, when …

Short answer: Not yet.

But SEO as we know it is dying.

SEO used to work fairly consistently: write great content, sprinkle in keywords, land a few links — boom, rankings.

The better you followed the recipe, the better your …

ChatGPT-5 is here. Rolling out to 700M+ weekly users.

With it comes the usual hype and hot takes.

But if you’re in digital marketing, the real question is:

How does this change how people discover, research, and buy?

After months …

LLMs like ChatGPT and Gemini are quickly becoming the first place people turn when researching brands, products, and services.

But most companies have no idea how they’re actually showing up.

That’s a huge blind spot — especially as AI-generated answers …

Last month, Abhishek Iyer ran a sharp experiment:

He created a brand-new nonsense term, got it indexed only in Google, and then asked ChatGPT about it.

ChatGPT returned a perfect summary — despite the fact that Bing had never seen …

You know that feeling when you see a brand new competitor swooping in and snatching leads away from you?

It can make you start questioning your whole approach.

But instead of panicking, it’s far more useful to break down what …

Large language models, also known as LLMs, are advanced AI systems that were pre-trained on large data sets designed to recognize human language and generate unique content based on user input.

In fact, there are over 300 LLMs designed for …

You want more customers, and you’re ready to advertise your business.

But how should you do it?

There’s Google Ads. Instagram. Flyers. Billboards. TikTok. And dozens of other online and offline options.

Some deliver better results than others:

But that …

I asked ChatGPT: “What are the best resources to learn SEO in 2025?”

The response mentioned Backlinko twice.

Here’s the thing: We don’t rank #1 in Google for “best SEO resources.” (Ads, Reddit, and AI Overviews take up that …

Random content creation is the top reason you won’t see ROI from your content marketing.

One week, you write blog posts. The next week, you film some YouTube videos. Then, you stop publishing for three months.

With a strong …

In 2012, Brian Dean launched Backlinko with one goal: publish world-class SEO content that ranks.

And it worked.

He built one of the most trusted SEO brands in the world, powered almost entirely by blog posts and Google traffic.

But …

An ecommerce SEO audit is a 360-degree review of your website’s SEO performance in terms of technical setup, on-page optimization, site structure, backlink profile, and more.

Think of it like a routine check-up for your online store.

Instead of waiting …

Generative Engine Optimization (GEO) is quickly becoming one of the most important new topics in search.

As large language models (LLMs) change how users discover brands and make decisions, GEO helps ensure your content and brand show up in AI-generated …

Most SEO reports go unread.

Or, worse — they get skimmed, misunderstood, and ignored.

But knowing how to create an SEO report that demands attention can change everything.

It’s not just a performance recap.

It’s a strategic tool that helps …

Your small business doesn’t need a huge budget to get noticed.

In 2025, the most effective marketing doesn’t come from expensive ad campaigns or complicated funnels.

It comes from authentic content that connects with your audience.

Take Edeles Candles, for …