The ChatGPT plugin store now offers almost 550 plugins. Find out how to search the web for specific content using ChatGPT plugins. The post How To Search The Web With 40 ChatGPT Plugins appeared first on Search Engine Journal.

LinkedIn shares details of new AI image detector that successfully identifies fake profile images at a rate of 99.6% The post LinkedIn Reveals AI Image Hunter That Catches Fake Profiles appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

Google will start to retire four rules-based attribution models in Ads and Analytics from mid-July: First-click. Linear. Time decay. Position-based. Marketers still using these attribution models will be able to continue doing so until September, when they will be removed completely. Why we care: This update will affect the Google Ads accounts of all marketers still using these attribution models. Moving forward, any model that isn’t last-click will prove more difficult to monitor as every marketer has different data-driven attribution formulas. “In the past, you could use linear and give each touch the same credit. You will no longer be […]

Google is rolling out changes that will give advertisers better insights into conversion performance. For the first time, marketers working with GA4 will be able to choose which of their channels should be eligible to get conversion credit for web conversions shared with Google Ads. This applies to Google paid channels (formerly, Ads-preferred) and Paid and organic channels (formerly, Cross-channel). Why we care. This new capability will tell you which channels contribute to a conversion, helping you better understand and measure the impact of your campaigns. This data will prove incredibly useful to advertisers as they’ll be able to create new strategies to […]

When it comes to Connected TV, you don’t need to walk the road less traveled when there is already a bridge to success. Successful advertisers have already done the hard work of figuring out what a winning performance-focused CTV strategy looks like. MNTN looked at the top 25% of advertisers on its platform and put together a guide—so you don’t have to optimize alone. Learn more by registering for and attending “Trust the Trail(blazers): Launching Your Best CTV Campaign,” presented by MNTN. Click here to view more Search Engine Land webinars. The post Master CTV advertising: A guide to launching […]

Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram. The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May. Now, Instagram Ads on Reels is being expanded further so that more advertisers can try the product on the social networking platform. How it works: Image ads are displayed to Instagram users directly on Reel content – so there is no interruption to the person watching the Reels. These ads are designed specifically to seamlessly blend into Reel content, meaning the user experience isn’t compromised. Why […]

Google introduced its new AI-powered Search Generative Experience (SGE) on May 25. Search Engine Land’s Barry Schwartz was among the first to test the experience and highlight the clickability of its results. Our team at Eyeful Media has been actively testing the generative AI search environment. We believe it will provide publishers value and create SEO opportunities for B2B and B2C brands. The most significant B2B and B2C SEO opportunity is an AI snapshot carousel position earned with subject matter expert content.  Here’s what you need to know about this feature and four strategies to drive SEO results.  Capturing organic […]

The Microsoft Audience Network has moved predictive targeting to general availability. Following a successful pilot, all advertisers will now be able to use the feature in their campaigns. Why we care: Predictive targeting can help advertisers easily find new audiences that they may not have previously considered targeting. Not only are the identified audience relevant, but they are viewed by bots are more likely to convert, which could result in a higher ROI for marketers. Successful trial. Microsoft has been trialing this tool for 10 months and said that some marketers, such as Sembot, have reported as much as a […]

Microsoft unveils Predictive Targeting, an AI-based advertising tool enhancing conversion rates, streamlining targeting, and offering flexible audience strategies. The post Microsoft Unveils Predictive Targeting, AI-Based Advertising Tool appeared first on Search Engine Journal.

People do business with brands they know, like and trust. The larger the investment, the more important these factors are. Building relationships and earning trust are key to earning lasting relationships with customers. Here’s how to achieve these with great location-specific SEO content. (While the studies referenced in this article focus primarily on real estate brands, this information will help location-based businesses.) What type of local content is worth your time and effort? Everyone knows at least five local real estate agents or brands. Just ask a real estate question on a local Facebook group or Twitter, and you’ll be bombarded […]

Google Ads seems to be testing the Automatically created assets setting for Performance Max campaigns. And Google Ads is replacing the “Final URL expansion” setting for some accounts, as well.

Our understanding of customer relations has undergone a remarkable transformation in recent years. In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. To assess the industry condition, we can rely on reports like The Forrester Wave: Loyalty Technology Solutions, Q1 2023 – an overview of the most significant loyalty software vendors on the market. While the primary aim of the Forrester study was to assist buyers in making informed decisions about technology purchases, […]

Building a website or changing platforms involves plenty of moving parts. One crucial step is setting the site up for success in search engines.  But after their new website goes live, some brands make a costly mistake – neglecting to develop an ongoing SEO strategy.  “We integrated SEO into our site during development, so we don’t need an ongoing program” is a common misconception.  They assume the initial setup was enough and rely on the content or social media team to handle the rest. However, this approach is similar to having a new lawn. While it may look great initially, it […]

Gary Illyes from the Google Search team said on LinkedIn that you should avoid using LLMs and AI for diagnosing potential SEO issues or other issues with your site. Gary wrote, “don’t use them for diagnosing potential issues with it.”

Google has pushed off the date when data-driven attribution (DDA) will be deprecating. It was supposed to be this month, but it was pushed to mid-July, so a month later.