Performance Max is a campaign type introduced by Google that allows advertisers to run ads across all of Google’s networks, including search, display, YouTube, Discover, Gmail and Maps, with a single campaign. 

You can reach your target audience wherever they …

Generative AI and large language models are set to change the marketing industry as we know it.

To stay competitive, you’ll need to understand the technology and how it will impact our marketing efforts, said Christopher Penn, Chief Data Scientist …

Bing Chat will soon be available to searchers and users, as it is now rolling out unauthenticated access to chats. Users not logged in to Bing can soon ask Bing Chat questions but are currently limited to 5 chats in …

Microsoft might be looking to expand its Google AdSense alternative, Microsoft pubCenter to more publishers. I believe Microsoft pubCenter might try signing up smaller publishers.…

Google lets you create a link of your recent searches that you can share with your friends or colleagues. So if you are planning a road trip with friends, you can compile a bunch of links to share with the …

Microsoft is rolling out allowing “unauthenticated” access to Bing Chat. This means, if you are using Microsoft Edge and you are not signed into your Microsoft account, you may be able to try out Bing, in a limited way.…

It’s as clear as you want your data to be – this is the time to have a 360-view of your customer. You want to improve their journey and experience and protect their privacy. So where do we go from …

Discover how to extract lower competition keywords that remain a valuable part of marketing campaigns with this efficient approach.

The post How To Find Low Competition Keywords (Using Free Tools) appeared first on Search Engine Journal.…

Not sure if you’re paying your PPC agency correctly? Learn the types of payment models and what to expect in this month’s Ask A PPC.

The post How Much Should PPC Management Cost? appeared first on Search Engine Journal.…

Learn how to integrate AI-powered content marketing into your workflow to create compelling SEO copy that outperforms competitors on SERPs.

The post 3 Exciting Ways To Safely Embrace AI-Generated Content & Opportunities appeared first on Search Engine Journal.…

You provide more than just SEO. Learn how consulting for equity can help you get paid for the value you provide.

The post Consulting for Equity and Avoiding the SEO Hamster Wheel [Podcast] appeared first on Search Engine Journal.…

Meta is starting to issue refunds to advertisers impacted by a glitch last month that resulted in overspending and higher than usual CPAs.

Why we care. Meta needs to make this right for all of its advertisers of all sizes. …

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Bing Chat rolled out a bunch of mobile features this week……

When it comes to your work orchestration efforts, how would you rate the work management “maturity” of your business today? 

Businesses with high maturity levels have a competitive advantage along multiple work performance indicators, including capacity, time to market, cost …

An entity is a uniquely identifiable object or thing characterized by its name(s), type(s), attributes, and relationships to other entities. An entity is only considered to exist when it exists in an entity catalog. I used this definition in my …

A couple of months ago we reported that Microsoft may share revenues with publishers that help it create content for Bing Chat. It was under he Microsoft Start Partner program. Well, for the first time, I am seeing a Microsoft …