Google AI Mode Tests Text Link Ads

Google is testing a text-based link format for ads within AI Mode. So the ads look like normal AI Mode responses, with normal looking text links with anchor text, but they are labeled as “Sponsored” above the AI-generated response.…

Dashboards Available In Google Analytics

Google Analytics is rolling out dashboards where you can create your own custom dashboards using Google Analytics data. Google explains that you can “create custom visualizations to quickly pull actionable insights from your Google Analytics data, all in a single, …

Google Ads Video Campaign Group Beta

Google Ads is beta testing a new option during the campaign creation process for “Video Campaign Group.” This option is for video or Demand Gen campaigns, and it features aggregated metrics and controls for reach and frequency across campaigns.…