Daily Search Forum Recap: July 5, 2024

Google updated the Google Ads Gambling and Games policy this week to define that sweepstake casinos are not social casino games. Google said this update was added on October 28, 2025. This now prohibits sweepstake casinos from using Google Ads for advertising.

Google Ads and Merchant Center is expanding the Loyalty program features to highlight key perks, expand local and regional visibility, expand internationally and within AI Mode and Gemini.

Google is testing a new box that highlights that you can book the hotel at the official site, the hotel’s direct website. This does not look like a sponsored result, but just a way to highlight the official website of the hotel.