Here is the big monthly Google webmaster report, where I catch you up on what changes with Google Search related to Google updates, ranking volatility, SEO, Search Console, UI changes, local and much more. This month we had intense ranking volatility all month, we had autocomplete updates, deepfakes algorithm changes and a big search indexing bug.
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Microsoft Laying Off 9,000 Employees – 4% Of Workforce
Microsoft will be laying off about 4% of its workforce, which is about 9,000 employees. It is unclear if any of those jobs are across the Bing, Copilot or Microsoft Advertising businesses, or any search-related business.
Report: OpenAI ChatGPT Sending 52% Less Referral Traffic (Do You See That?)
OpenAI made some updates to its ChatGPT systems, which are impacting the amount of traffic ChatGPT is sending out from its interface. Josh Blyskal from Profounds posted on LinkedIn that “ChatGPT referral traffic is down -52% since July 21st.”
Merchant Center Recommendations Now In Google Analytics
Google Analytics added Merchant Center recommendations directly to the recommendations section within Google Analytics. Google said these recommendations will “alert you to issues preventing your products from being approved in Google Merchant Center.”
