This week I interviewed Danny Sullivan, Google’s Search Liaison, with the goal of better understanding where Google Search quality is at right now, where it is going in the future and what we as content creators and search marketers need to know.
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Google To Have More Core Updates, More Often
Google held its Google Search Central Live event at its large Zurich office (where the Search Central team is based) and one of the things presented was that Google will be having more core updates, more often. So I guess instead of the three or four core updates Google announces per year, Google may have more of them per year.
Google Ads Device Targeting Controls For Performance Max Campaigns
Google is rolling out device targeting controls and features within Google Ads Performance Max campaigns. We knew this was coming and now it seems to be rolling out to some (not all) advertisers. This allows you to target based on device type, such as computers, mobile phones, tablets and/or TV screens.
Google Lens Comes To YouTube Shorts – Without Ads For Now…
Google Lens will soon work on YouTube shorts, all you need to do is pause the YouTube Short, then make a circle on the portion of the video you want Google Lens to search on and it will provide an overlay dialog menu to show you search results that match.
