Click Rate and Click Through Rate: What’s the Difference?

Google seems to be testing showing search ads that you can click to watch a video. We saw something like this back in 2018, but this shopping ad has a video play icon on it, and when you look at it, it then changes to a “watch” icon.

Google Ads has changed how Performance Max and regular Shopping campaigns work within the same account. In short, Performance Max won’t take priority over Standard Shopping campaigns when they are both in the same ads account.