Google Ads Optimization Score With Competitive Pressure Data

Google Ads has this optimization score card that shows you how well your Google Ads account is set to perform. It seems Google is testing adding if there was a change to that score because of “competitive pressure” and might even list the competitor that is causing such pressure.

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4 ps of marketing LUefee | Craig Hordlow

The 4 Ps of Marketing: How to Apply Them in the AI Era

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What are the 4 Ps of marketing? Product. Price. Place. Promotion. For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. But do these classic principles hold up even as AI transforms whole businesses and industries? Absolutely. Why? Even with AI’s growing influence, the fundamental customer needs haven’t changed. People still want great products, fair prices, convenient access, and compelling reasons to buy. But here’s where it gets exciting: You can use AI to give your 4 Ps a boost. […]