Google announced a number of new Google Ads Performance’¬’ Max’¬’ features with the aim to provide advertisers with more control, transparency, and actionable insights within Performance Max campaigns, the company said. These include updates around more campaign control, enhanced Search reporting and guidance, and asset group improvements.
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Google Ads & Google Analytics Gain New AI Features
Google announced a number of new AI features for Google Ads and Google Analytics aimed to “simplify your workflow and expedite your path to business growth,” as Google wrote. Specifically, there are new AI Overviews at the top of the pages, new AI data dashboard tools, and a new nebcging AI feature.
Google Search Autocomplete With AI Overview Search Icon
Google is testing showing a new icon in the autocomplete search suggestions, as you type your search. The icon has a magnifying glass with the Gemini logo on it. It suggests a longer query, a prompt, and when you click it, it takes you to Google Search but with the AI Overview response expanded and fully open.
Bing Search Footer Message To Encourage More Searches
Microsoft is testing, showing a notice at the bottom of the Bing search results that says, “Search by typing anything on the keyboard.” This happens when you reach the footer of the Bing Search results. When you start typing, your characters appear in the search box for a new Bing Search session.
