Here is a recap of what happened in the search forums today…
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Google Ads Touts New AI To Reduce Invalid Traffic In Some Cases By 40%
Google announced it has new AI and large language models to fight invalid ad traffic or as Google calls it “IVT.” Google explained they have used AI for a long time, but they had some breakthroughs that resulted in a “40% reduction in IVT stemming from deceptive or disruptive ad serving practices.”
OpenAI Pins Shopping To ChatGPT Sidebar
OpenAI has pinned the Shopping tab to the left sidebar on ChatGPT. Clicking on it takes you to a landing page and a dedicated search page focused on shopping.
Google Merchant Center Product Status Changes History Report Returning
Google appears to be reintroducing the “product status change” report within Google Merchant Center. This displays the historical changes of your product statuses and is a feature that was greatly missed.
