Here is a recap of what happened in the search forums today…
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Google: URLs Provide Minimal Additional Signals For Search Engines
The topic of URLs for SEO and ranking is one that has been around since search engines first existed and 25+ years later, it is still a popular topic. Google has said time and time again that keywords in URLs don’t offer a significant ranking boost for SEO and ranking purposes and Google said it again in 2025.
Google Local: Places People Are Talking About
Google seems to be testing a new local search feature that is categorized as “Places people are talking about.” It shows you local restaurants with social media information, like posts from Instagram and Facebook, in a carousel format.
Google Ads PMax Cost Toggle For Share Of Cost
Google Ads is reportedly rolling out a new cost toggle in the Performance Max reporting to show you the share of cost for each channel within your PMax campaigns.
