Both Google and Microsoft Bing are testing hover effects that will bold elements of the search results. Google is testing bolding the description of the snippet and Bing is testing bolding the title of the snippet.
Related Posts
Google Supports Fewer Structured Data, Not More Like Promised
The other day, I complained that Google told us we’d have more core updates, more often. Well, Google also said they would support more structured data, and Google did the complete opposite of that.
Google Ads Performance Max Product Reporting Now Uses All Networks
Google Ads updated its Performance Max product level reporting back on June 15th. This report now uses data from all Performance Max networks, rather than the subset it previously pulled from.
Google Search Tests Arrow Buttons By Title Links & Sitelinks
Google is testing arrow buttons icons at the end of the title link in the search result snippets. Google is also testing them in Sitelinks. I guess<< this is a way to communicate to searchers that you can click on the search result to go to the web page…
