Google will be updating its political content policy this month, if not already. Specifically, the content on the Google Ads Political content policy page and Election Ads verification page will be revised.
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Microsoft Advertising announced that optimization experiments is now generally available for Search, Shopping, Audience, and Performance Max campaigns. An Optimization experiment measures the impact of a campaign change through a controlled A/B test, Microsoft’s help center explains.
Google API Doc Hints Service Areas Not A Local Ranking Factor
Over the years, we have written that service areas are not used as a local ranking factor by Google Search. Well, the API leak document also implies this to be true.
