Here is a recap of what happened in the search forums today…
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Google Search Tests Large Thin Fonts
Google is testing using a larger but thinner font for the search results snippets. I am not sure which one I like better, one looks like a normal font, and the thinner one looks a bit fancier.
Google Ads Customer Match Lists To Have 540 Days Expiration Date
Google sent out notifications to Google Ads advertisers with upcoming changes to customer match lists. Google will set a new maximum membership duration of 540 days for customer match lists starting on April 7, 2025.
Google Ads Real-Time Policy Reviews During Ad Creation
Google is rolling out what it calls Real-Time Policy Reviews within Google Ads for Responsive Search Ads and rolling out to other campaign types later in the year. Google wrote, “this feature provides instant feedback during the ad creation process, significantly reducing the time it takes for your ads to begin serving.”


