Google sent out an email and posted an update that it will update the Political content policy for Google Ads to include the following regional restriction for the European Union (EU). This goes into effect in September 2025.
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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google seems to be ranking Reddit’s AI-translated pages all too well…
SearchGPT – OpenAI’s AI Search Tool
OpenAI has announced SearchGPT, its AI search tool that looks and feels a lot like ChatGPT but gives you more sources and answers through links. OpenAI wrote, “We’re testing SearchGPT, a temporary prototype of new AI search features that give you fast and timely answers with clear and relevant sources.”
Google: Disavowing Toxic Links Is A Billable Waste Of Time
Google’s John Mueller reiterated in a big way that SEOs and site owners should not spend time disavowing “toxic” links. He said it is a “billable waste of time” to disavow toxic links, as provided in some of these SEO toolsets.


