Google AI Mode Links In Italics (Test)

Google surprised most of us with a new core update being announced yesterday, only a week after the November 2024 core update finished rolling out. This new December 2024 core update will take about two weeks to roll out and seems to be a normal core update that is updating one of the core systems that may have not been updated in the November release.

Google is testing another variation of “from the web” sections in its search results. This one is more for local queries, where Google shows a carousel of cards snippets titled “From the web.” They can come up for [near me] types of queries but I am not able to replicate this.

Google Ads will be sunsetting call ads sometime next year and will be migrating those to responsive search ads. Google wrote, “Call ads are being upgraded to responsive search ads to enable new features and simplify asset creation and management.”