There are a nice number of reports of GA4, Google Analytics, showing a huge surge in organic search traffic over the past couple of days, but Google Search Console is not showing any increase, it remains flat. Some are suspecting this is the result of fake bot traffic not being filtered by GA4, but others are not sure.
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Google: We’re Testing Changes To AI Mode To Encourage Clicks
Google’s Robby Stein said that over the coming weeks, Google will be testing changes to AI Mode that will aim to encourage clicks to publishers. He said on X that Google has “been experimenting with how and where to show links in ways that are most helpful to users and sites.”
Microsoft Advertising Suspends Client Connection Requests Temporarily
Microsoft Advertising has temporarily suspended the ability for agencies to send out client connection requests. Instead, the agency needs to reach out to Microsoft support and wait 5-7 days to hear back to be able to manage their client’s ad campaigns on Microsoft.
ChatGPT Search Is Powered By Bing’s Index & More
As many of you know, OpenAI launched Search within ChatGPT last week. And as many suspected, the relationship between Microsoft and OpenAI seems to still be strong, because it seems that the ChatGPT Search index comes from Bing – for now at least. That is not to say, ChatGPT Search does not rely on other partners, they do.
