We are seeing some big movement and volatility in the Google Search results again, this one kicking up more yesterday, November 12th. This may be a continuation of the ongoing Movember update, which I covered over the weekend. But there has been a lot of chatter over the past day or so, and some of the tools spiked over the past 24 hours.
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Google Kinda Comments On Search Console Impressions Dip
John Mueller from Google somewhat/kinda made a comment, finally on the impression decreasing with the average position increasing within the Search Console reports. This came after Google dropped the 100 results per page function, resulting in the third-party tools totally becoming a mess.
Report: 22% Of Sites Hit By Google’s Helpful Content Update Are Up 20%+
I’ve been wondering how the majority of sites hit by Google’s September 2023 helpful content update are doing. Glenn Gabe is tracking about 400 of them, so he provided an update saying 88 (or 22% of them) have seen a 20% increase since the August 2024 core update. Some had full recoveries but most did not, and most saw no lifts at all.
SEO Report: Menu Items & Popular Times May Be Google Local Ranking Signals
There is a new report out that says menu items and how busy you are during Google Maps popular times are both ranking factors and signals for Google’s local ranking system. Claudia Tomina posted the details on her blog and told me she tested this across numerous businesses.


