Google’s Danny Sullivan and John Mueller spoke on the Search Off the Record podcast about whether hiring an AEO/GEO or buying an AI-optimization tool is any different than hiring an SEO or buying an SEO tool. In short, the advice is the same – both Googlers said.
Related Posts
Google Search Tests Preferred Source Label?
Google may be testing a new search label named “preferred source” on the search results snippets. This is shown on organic search results, not search ads, and honestly, this seems off to me but I am not sure.
Google AI Mode With More Visual Responses
Google announced that AI Mode had been updated to handle and respond more visually. So AI Mode responses both understand your queries in a more visual way and respond with more visual responses. Google said the responses aim at sparking inspiration, amongst other things.
Google AI Overviews Tests Check Important Info Disclaimer
Google is testing adding a disclaimer or piece of text on the AI Overviews within the desktop and mobile search results that says “Check important info.” I guess this is Google being a bit more cautious about some AI Overviews?


