Google Ads has a new help document named Campaign Mix Experiments (Beta). This describes how advertisers can test multiple campaign types, budgets, and settings across campaigns in a single experiment.
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Daily Search Forum Recap: February 6, 2025
Here is a recap of what happened in the search forums today…
Google Tests Sticky Sponsored Results With Gray Curved Borders, Again
Google is testing a slight update to the sticky sponsored results interface that it tested back in September 2024. Note: A version of this was launched in October 2025, but this interface has a thinner and smaller sponsored label and uses curved borders.
Google AdSense Dropping Session-Related Metrics
Google is sunsetting the session-related metrics for Google AdSense. Google said this includes all metrics that rely on ad sessions, such as “Ad sessions”, “Ad session RPM”, etc.
