Daily Search Forum Recap: February 6, 2025

Google Ads has supposedly added more integration between the main Google Ads platform and reporting and the niche Local Service Ads platform. Some can now see conversion tracking actions in the Google Ads interface.

We are seeing some big movement and volatility in the Google Search results again, this one kicking up more yesterday, November 12th. This may be a continuation of the ongoing Movember update, which I covered over the weekend. But there has been a lot of chatter over the past day or so, and some of the tools spiked over the past 24 hours.

Here is a recap of what happened in the search forums today…