Here is a recap of what happened in the search forums today…
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Google: Core Web Vitals Aren’t As Important As Some People Might Think
Google again has downplayed the importance of Core Web Vitals as a Google Search ranking signal. Google’s Martin Splitt said in a video yesterday, “also core web vitals aren’t as important as some people might think.” He added, “they are they are not irrelevant though but do not over focus on these things.”
Daily Search Forum Recap: May 22, 2025
Here is a recap of what happened in the search forums today…
Google Ads Language Targeting Update Coming In September
Google Ads will roll out a change to language targeting that will remove the ability to manually adjust the language setting. This change is happening next month, in September 2026. Google said its ad systems already match languages automatically and enhanced AI prioritization will automatically select the most relevant ad language when there are eligible ads in multiple languages, Google told me.
