Google’s John Mueller warned one site owner not to load “not available” in the JavaScript before the actual content that loads is available. It can lead Google to believe the page does not exist, preventing indexing and ranking in Google Search.
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Robby Stein, VP, Product at Google Search, was interviewed by Zain Kah on Google AI Search features. While most of the conversation are items we already know, he did say a few interesting things that I want to pull out.
Warning: Don’t Move Content Hit By Google’s Site Reputation Abuse Penalty
There are a number of cases where sites hit by the expanded Google site reputation abuse policy, where Google issued a number of immediate manual actions, are moving the directories that were hit to a new location on the domain name. It would be a mistake to do that in the long run and can lead to more penalties and potentially the whole site being penalized.
