Google has updated or is updating a number of Google Ads and Google Merchant Center policies. This goes across alcohol, prescription drugs, gambling and games and government documents and services policies.
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Google Ads Suspended 200% More Advertisers (39.2M) & Removed 5.5 Billion Ads
Google has released its annual Google Ads Safety report and the big number that stands out to me is that Google has suspended over 200% more advertiser accounts in 2024 than it did in 2023; 39.2 million versus 12.7 million. Google also removed 5.1 billion ads, restricted over 9.1B ads, restricted ads on 1.3 billion publisher pages and took broader site-level enforcement action on over 220,000 publisher sites.
