Part of Google Marketing Live was a small note about conversational attributes, a way to add more attributes to your product feeds within Google Merchant Center that can be used “to update their product descriptions to reflect the more conversational way people search.”
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Google Merchant Center Auto Enables Native Checkout: Buy On AI Mode & Gemini
Google is sending email notifications to Google Merchant Center users if their e-commerce platform supports Universal Commerce Protocol (UCP) and if so, telling them that “your products are now eligible for native checkout.” This means that your eligible products are automatically included, so if you don’t want people buying directly on Google, and you want them to buy on your site, then you need to turn it off.
Daily Search Forum Recap: May 29, 2025
Here is a recap of what happened in the search forums today…
Microsoft Advertising Optimization Experiments Now Generally Available
Microsoft Advertising announced that optimization experiments is now generally available for Search, Shopping, Audience, and Performance Max campaigns. An Optimization experiment measures the impact of a campaign change through a controlled A/B test, Microsoft’s help center explains.
