Google Ads announced a number of updates and changes this morning including changes to bidding target optimization, expanding access to Smart Bidding Exploration and promotion mode beta rolling out. My biggest concern is with bidding target optimization, as Google said it will deliver more predictable performance campaigns with fixed spending limits.
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Google Search Broke All Usage Records With Highest Usage Yesterday
Nick Fox, Senior Vice President of Knowledge & Information at Google, said Google Search “broke all prior usage records and saw its highest usage in history” after Argentina scored its winning goal in yesterday’s World Cup match.
New Google Merchant Center Promotion For First Order Discount
Google Merchant Center added a new field in the “Promotion conditions” section for “first order” discount. This seems to be for shopping ads set up in Merchant Center.
