Google just sent out an email to Google Ads advertisers noting that it will turn on local inventory ads by default in your Shopping campaigns. Google added that you can change this setting by August 31st by using the “inventory filter” instead of the “Local products” setting.
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Google Maps Desktop Promoting Mobile App
Google is testing promoting the Google Maps app in the desktop interface of Google Maps. Google is placing a little icon at the bottom left corner of the desktop interface that says “Mobile app.” When you click on it, it takes you to an overlay that has links to the iOS or Android Google Maps app and a large QR to scan as well.
Google May Show Pharmaceutical & Drug Ads In AI Mode & AI Overviews
Google may show “certain pharmaceutical products” and pharmaceutical drugs within ads in AI Mode and AI Overviews. A Google spokesperson told Adweek it has “recently expanded to include certain pharmaceutical products” within these surfaces.
Google Search Console Partial Data Reports With Dotted Lines
Google may be pushing out a new Search Console feature where for the partial data, the most recent data it has, which was not yet finalized, shows up as dotted lines. Google always put a disclaimer on the most recent data that says, “Partial data point (fresh data) – does not cover the entire date” but the dotted line design in the chart may be new.
