Microsoft Ads New Exclude Audience Ads Placements Within PMax Campaigns

Typically, when Google highlights phrases in a featured snippet or AI Overview within Google Search, the highlighter color is blue. We’ve seen Google test other colors before, but here is a new one – a pink highlight.

A year ago, we learned that Google would transition from Google call ads, call-only ads, to using call assets within responsive search ads (RSAs) but we didn’t know the dates. Now, Google said this will happen in two phases: February 2026 and February 2027.