Google added some new nuggets to its Google Ads help documentation on about conversion measurement, specifically on phone call conversions and offline conversions.
Related Posts
Google Responds To Publishers Concerns On AI Mode
Google’s VP of Product at Google Search, Robby Stein, has responded to concerns from publishers around the new AI Mode. Specifically, the concerns around this new AI search interface not being all that encouraging for users to click over to publishers’ sites.
Google Ads New AI-Qualified Call Conversions
Google Ads has a new help document on AI-Qualified Call Conversions. Google says AI-qualified call leads use Google AI to evaluate call recordings to determine the actual quality of the conversation.
Google Search Ads Titled Find Related Products & Services
Google is now testing titled sponsored search ads in the Google Search results with “Find related products & services.” And as you guessed it, those buttons lead to more search results with more ads to click on.


