This week we covered the first week or so of Google’s unusual ranking volatility only to see things spike up in a big way this week as well – something is up. Google’s remedies are out for its ad tech monopoly ruling. Google has an AI contribution pilot for paying publishers…
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Google To Allow Same Advertiser To Show Ads In Top Ads & Bottom Ads
Google Ads announced they will “now allow relevant Search ads from advertisers who showed amongst top ads to also participate in the bottom ads auction.” Honestly, I thought this update happened last month when they started to allow double serving ads (well, Google now says it is not double serving, so maybe that is the announcement here…).
Google Doesn’t Technically Follow Links, It Extracts, Collects & Checks Later
Google’s Gary Illyes clarified on the Search Off The Record podcast that Google technically does not follow links. Instead, Google will extract the links, collect them in a database, and then check them later. Of course, most of you know this already and it doesn’t really matter much for SEO to know the difference but hey.
Google Your Related Searches Timeline On Sidebar
Google is testing a new search feature named “your related searches” that seems to be pinned to the sidebar of the Google Search results. It reminds me of the Chrome Journeys but this seems to be baked right into Google Search.
