This was an interesting week, let’s start with the Sparktoro study claiming 65% of all searches done on Google do not lead to a click to a website. Then Google responded saying this is a misleading statement. This all led to a lot of debate on…
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Google: Good Web Sites Are Good For SEO
Google’s John Mueller stated somewhat of an obvious statement, saying basically that building a good website is often good for SEO. He said on Twitter “A lot of good accessibility best practices are also good SEO best practices, and just generally, making a site better for users often results in indirect, overall positive effects too.”
Google Local Pack Review Filters Smiley Faces
Google seems to be testing adding smiley faces to the local pack reviews filter options. So in the “people often mention” keyword filters, instead of it just saying the words like care, food, products, quality, etc, it may add a smiley face to some of those words to express higher satisfaction from customers in those areas.
