Here is a recap of what happened in the search forums today…
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YouTube is the most profitable platform for creators, survey shows
Creators earn the most from their brand partnerships on YouTube – more than Instagram and TikTok, according to a new survey. By the numbers. On YouTube, 6% of creators earned more than $10,001 per month – compared to 3% of Instagram creators and 2% of TikTok creators. 50% of YouTube creators earn more than $500 per month vs. Instagram (40%) and TikTok (36%). More expensive, but. While it’s more expensive to work with YouTube creators, brands should work with them because the platform has high engagement metrics. […]
Google: Lead Gen Forms Or CTAs Can Sometimes Be Seen As Ads When…
Google’s John Mueller said that sometimes Google can treat a large lead generation form or call-to-action as an ad if the content on the page is not on the same topic as what is in the lead gen form or CTA. And when that happens, Google may say there is an ad pushing down the primary content of the page and thus it may be impacted by the old page layout algorithm.
