Google has announced two new ways to allow calculate shipping speeds with Google Merchant Center. You can (1) specify your shipping carrier, shipping service, and ship-from location and (2) you can link to your partner to authorize them to share your historical order tracking signals with Google.
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More On How Google Uses Machine Learning In Google Search
This past Friday, I asked John Mueller of Google a bit more on if and how Google may use machine learning for adjusting the weights of various ranking signals. The short answer is, Google may or may not do this, depending on the specific ranking signal.
You Can No Longer Opt Out Of Google’s Education Q&A Carousel
Google has removed the ability to opt out of Education Q&A carousel in its search results. The original help documentation had a section with a link to a form to request not to show your content in the Education Q&A carousel, which was now removed.
Google Ads Exact Match Loosened Up A Bit
Last week, PPCGreg posted on Twitter that Google Ads is “taking more liberties in the queries they’re allowing for Exact Match to show for. He said it “seems like they loosened things up a good bit.”


