As you may remember, in August 2021 Google changed the algorithm it uses to determine your title links (tags) in the search results and it caused a huge issue in the SEO community. A couple months later, Google toned down some of those title changes for the better but they are still not where they were.
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Google: Longer Anchor Text Is Not Better But May Provide More Context
On Friday, Google’s John Mueller was asked if longer or better anchor text is better. Anchor text are the words in the hyperlink, so the underlined blue link (in many cases). John said longer versus shorter anchor text is not better or worse, it just gives Google more or less context about the page it is linking to.
Website Crawling: The What, Why & How To Optimize via @sejournal, @jes_scholz
Website crawling is fundamental to SEO. Help the search engine bots discover your content more efficiently when you follow these top 5 tips. The post Website Crawling: The What, Why & How To Optimize appeared first on Search Engine Journal.
