How To Quickly Fill Content Gaps In Your Strategy via @sejournal, @rockcontent

Microsoft Bing has added some subtle effects to the search tools bar filters where you can filter the search results by news, images, videos, etc. When you hover your mouse over the options, Bing might color the background of each option or might use a monochrome color.

Microsoft Advertising announced a new ad format for Bing Search named health insurance ads. Microsoft said advertisers are already seeing a 4X increase in return on ad spend (ROAS) and lower costs per acquisition (CPAs) with this new format.

Few buyer journeys start and end with clicking a giant “buy now” button at the top of a homepage or product page. A great blog alone won’t be enough to turn subscribers into buyers if the benefits of what is being sold aren’t crystal clear.  The average user spends most of their journey in the messy middle of the consideration stage, making it the trickiest stage to get right and often the most neglected. Follow the tips below to create and execute a symmetrical buyer journey-based […]