Google Ads Simplifies Audience Creation W/ GA4 Audience Builder via @sejournal, @MattGSouthern

Google dismisses the idea that outgoing links are considered a direct ranking signal – but tests have proven otherwise. Who should SEOs believe? Why should we link out at all? When asked about the impact of outgoing links on “link juice,” Google’s John Mueller flatly ignored the question stating again that any advice containing the term “link juice” should not be taken seriously. Thus, we have to research a little deeper and go back a few years to find out.  Incoming vs. outgoing links: Do they […]

Since there have been webpages on the internet, scrapers have been out there scraping content off those sites for one reason or another. Well, even Microsoft’s Bing Chat has to deal with scrapers and yes, those scrapers can even cause sites hosted by Microsoft to slow down.

Google is testing displaying the new “sponsored” ad label on the desktop search results. Google launched the new sponsored ad label on mobile search two months ago and tested it also on Discover recently, and is now also testing it on the desktop interface.