Here is a recap of what happened in the search forums today…
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How to stop wasting brand search spend – and save it with automation
What if you could automatically turn off bidding on your brand terms when no other rivals are in the picture, and you’re already positioned number one organically? The savings could be substantial. It all starts with Lone Rangers. Who is that masked figure? Lone Rangers defined: A ‘Lone Ranger’ is a brand search term for which you are the sole paid search bidder and for which you have the #1 organic position. In other words, why pay for clicks on a term you’re winning for free? […]
Google Local Business Panel: Chat With Live Agent
Google has been rolling out “chat with live agent” buttons in some local business panels within Google Search. This seems to be part of the Google Business Profile messaging platform.
