Google has published its annual webspam report and it is just more of the same. In short, there is more spam, Google is getting better at detecting and thus blocking that spam and of course a bit on the COVID stuff. Here are some bulleted highlights from this webspam report.
Related Posts
Google Merchant Center Adds Auto-Tagging To Free Listings
Google Merchant Center announced that auto-tagging is now available for free listings on Google Shopping. “Auto-tagging for free listings is now available in your Merchant Center account,” the search company wrote.
Google: Longer Anchor Text Is Not Better But May Provide More Context
On Friday, Google’s John Mueller was asked if longer or better anchor text is better. Anchor text are the words in the hyperlink, so the underlined blue link (in many cases). John said longer versus shorter anchor text is not better or worse, it just gives Google more or less context about the page it is linking to.
