In December, Google told us they would move its structured data testing tool from Google’s site to the Schema.org domain. Well, now, the Schema.org markup validator is now live, in beta at validator.schema.org.

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Generally over the years, we’ve heard and reported on complaints about how new sites find it hard to rank above older sites. We also heard how old sites sometimes can’t make changes and adapt as faster as new sites. Google’s …

Google I/O kicks off next week and it is open to all, remotely, online. I will actually be offline Monday and Tuesday of next week for a Jewish holiday and I/O starts on Tuesday, so I will miss watching some …

Google Ads clarified in its speculative and experimental medical treatment policy that cell therapies and gene therapies are therapies not allowed on the Google Ad network. This includes prohibiting stem cell therapy, cellular (non-stem) therapy, gene therapy and similar forms …

Google said that starting on May 10, 2021 it has changed how it reports in some event structured data. Specifically, Google will now begin detecting Event entities at all hierarchy levels, not just at the root level, and errors in …

Here is a recap of what happened in the search forums today…

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Google notified some local businesses that specifically had set their business address not to show to the public, did end up being shown to some searchers by accident between the dates of October 2019 through April 2021 – yes, a …

Back in 2017, Google announced that it was working with The Trust Project to help publishers use “eight trust indicators that newsrooms can add to their content.” But Google’s Danny Sullivan said that was the extent of it, and that …

Both Semrush and RankRanger are reporting an increase in the frequency Google shows the “people also ask” types of search featured in its search results. It is not a huge jump but up a few percentage points according to both …

After months of Google teasing us with the preview call history section and showing us no data, now Google is showing call history data to some local businesses in the Google My Business console. John Smith shared a screen shot …

If you go to your Google My Business account, click on the Insights tab and check out the new performance report insights reporting, you may see a new “bookings” tab to see if people booked reservations, appointments, etc with you …

I am seeing an increase in chatter amongst the SEO industry around a possible Google search ranking algorithm update around Friday, May 7th and then again on Sunday, May 9th. Even some of the tools are showing the changes as …

Here is a recap of what happened in the search forums today…

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Back in 2004 John Mueller started his personal blog while he was the owner of a small marketing and development company – like many of you. In 2007 he joined Google and has been with the company since. But also, …

What is the latest in terms of how Google / GoogleBot sees the content on your full page. Now when it comes to lazy loaded content, John Mueller said GoogleBot tends not to watch out for a scroll event or …

For the past couple of weeks or so, well, really since page experience report launched in late April in Google Search Console, there has been a bug with some sites over HTTPs. The error is “Insufficient HTTPS coverage on your …