The other day we saw Google testing a magnifying glass in the bottom right footer of the mobile search results. Now I am seeing Google test an arrow up, that when clicked on, jumps the searcher to the top of …

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Gary Illyes from Google basically said that there is not much you can …

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10 years ago, the folks at Search Engine Land (that includes me) released the first edition of the SEO Periodic Table. Since then, we’ve updated the table a few times as SEO has changed over the years. We did it …

Google has published its most recent Search Off The Record podcast, and it is filled with a lot of good nuggets like always, but I wanted to highlight one part of it where Gary Illyes from Google said that “there …

Google is testing search refinement bubbles and selectors in the people also ask area of the search results. So the people also ask box comes up and then you can refine those options by clicking on the search refinement bubbles.…

Google on mobile search has a new box for “browse more ideas” for some queries. This box shows is a fancy query refinement to get you to do more searches to refine your query to something more specific. …

Last month we reported that Google updated its documentation to say the new Google My Business performance report will soon have driving direction requests and website visits. Well now, according to Colan Nielsen, Google is rolling out those metrics slowly …

I am not sure why there are such extreme divisions in the SEO industry around site level vs page level signals. Some say Google only uses page level signals for rankings and some say Google uses both, page and site …

Google often says that is algorithmic updates, be it core updates, page experience updates, and other search related updates can take several days to several weeks or even several months to fully roll out. What does that mean, how does …