Daily Search Forum Recap: July 13, 2021

Google’s John Mueller said it is a big deal if your most important page or pages are terrible but not such a big deal if your less important pages are terrible. So if your home page is terrible, that is really not good. But if your archived orphaned pages are not good, that is not such a big deal for Google SEO or ranking purposes.

Google’s John Mueller posted a cryptic tweets this morning with a dark photo with the date, October 5, 2021 imprinted on an object. John’s tweet says “A system of sites interlinked.” To me, this says Google has claimed interlinked sites as a link strategy as dead as of October 5th – but John did not say much more.

Every new year, SEOs, bloggers and publishers are eager to capitalize on “fresh content” ranking boosts by adding new dates to old or existing content.  Google’s search advocate John Mueller again reiterated that only significant content changes should lead to a changed date in articles. But what is considered significant? And what does it really mean to change a date? Both depend on many factors. As always, there is middle-ground to cover so let’s dig deeper in this article.  The evolution of fresh content ranking boosts There […]