Google announced it has added new shipping and return annotations in Google Search and Shopping results. This works across both the free and paid listings.
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Google ad extensions are being rebranded as assets
Google just announced that ad extensions will be rebranded to assets in the Google Ads UI. The change will be rolled out over the next couple of weeks. What this means. Previously, creating and managing assets such as call extensions or sitelinks were done in a separate step of the campaign creation process. Now, when you set up a Search or Performance Max campaign, the extensions (now assets) are created in the same step. What it looks like. The preview tool in the ads manager will […]
Evergreen Content Doesn’t Rank As Well In Google When Topic Is In News
Google’s Danny Sullivan responded to a complaint around why a well-researched and detailed piece of content around Gwyneth Paltrow was not ranking above the “the obvious spammy robo chat churners,” as the publisher put it. The answer, having dates on fresh content is important for Google to understand the content is recent and recently updated.
Elevate your PPC with ChatGPT: The art of asking disconfirming questions
Have you tried to use generative AI in your digital marketing but found that it behaves more like “spicy autocomplete” than actual intelligence? Try using disconfirming questions. Here’s how. The power of disconfirming questions Disconfirming questions challenge what you already believe or think is true. Instead of asking questions that agree with your ideas, disconfirming questions encourage you to question and explore different possibilities. Contrast this with confirming questions, which seek validation and reinforce existing perspectives. Notice the difference between these two questions and the answers […]
