Google’s John Mueller said on Reddit that if you want to slow Google from crawling your site (or speed it up), it can take about a day from when you set the crawl rate setting in Google Search Console for it to kick in. The official documentation kind if implies it takes two to three days.

About a month ago, Google made a change to the snippet titles it shows in its search results, then confirmed that change a week after it was launched. The SEO community went a bit nuts about the changes and Google said, hold on, we are listening, we will adapt. Google may have begun to roll out some of those changes based on the feedback it has received.

Google’s John Mueller said in a video hangout that Google Search does not specifically differentiate and treat differently category pages or filter pages or search pages or tag pages from other pages. John said it is not about the technical type of page it is, but rather what is on that page and how you link to it internally.

Google’s John Mueller said that if your page passes the live mobile usability test – that means you can ignore the Search Console notices of “new mobile usability issues detected for site.” So as long as you pass the live mobile friendly test, you are good to go.

Google announced that beginning on September 15, 2021 Google will enforce correct unique product identifiers (UPIs) for your products uploaded to Google Merchant Center, even for free listings. Google said it is “expanding this enforcement and applying it to products listed in free listings.”

I found it super interesting to listen to a dialog between a new German startup and Google’s John Mueller. The conversation leads to John Mueller

Here is a recap of what happened in the search forums today…

Streaming revenue. Publishing royalties. CD sales. We’ve talked a lot about those revenue sources. But today we’re talking about a lesser-known source of music revenue: passive income. What is passive income? Passive income is any revenue generated after work is finished. You’ve invested in the work upfront, and now your finished product is ready to work for you. In the case of music, some passive income is generated AFTER you’ve released a song, uploaded a video, or launched a new merch line. And through that lens, you could consider the revenue mentioned in the intro as passive income. But it […]

We’ve covered the topic of Google passage ranking with tons of articles over the past several months. But in this past Google video hangout with John Mueller, John explained in a nice way what passage ranking is all about.

Google’s John Mueller said that sometimes Google can treat a large lead generation form or call-to-action as an ad if the content on the page is not on the same topic as what is in the lead gen form or CTA. And when that happens, Google may say there is an ad pushing down the primary content of the page and thus it may be impacted by the old page layout algorithm.

Google’s John Mueller said that he does not believe that the new content-visibility CSS that modern Chrome browsers support won’t impact Google Search. It may impact the speed of your pages, that can impact your core web vitals but outside of that, it should have no significant impact on rankings.

It looks like Google is testing embedding links in featured snippets again. It is hard to find examples of this but Brodie Clark and a few others spotted some examples. We first reported on this last November and then saw it come back in January – and now again, in September we are seeing it again.

Google’s John Mueller explained that you really need to look at your site as a whole when determining if your site is quality or not. Do not simply look at the pages Google did not index or the pages Google does not show in the search results.

Google is testing a larger sitelinks layout block design again. Google tested tons and tons of sitelinks formats over the years including this one. It began testing this look again a few months ago but the tests seem to be increasing, maybe we will see this new look rollout soon?