Here is a recap of what happened in the search forums today… …

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Microsoft Advertising announced a new ad format for Bing Search named health insurance ads. Microsoft said advertisers are already seeing a 4X increase in return on ad spend (ROAS) and lower costs per acquisition (CPAs) with this new format. …

Google is testing a larger font and larger search bar in the mobile search interface. This was spotted by Brodie Clark, who posted two images on Twitter. I made those images into an animated GIF so you can visualize the …

Fabrice Canel from Microsoft said that Microsoft tries to check your site’s XML Sitemap file one per day. He said on Twitter “we attempt looking at sitemaps once a day.” …

Google’s John Mueller was asked if the button attribute is treated like a link attribute. The answer was a straight forward, “no.” John said on Twitter “buttons aren’t links and don’t inherently have urls attached to actions, so we wouldn’t …

Google’s John Mueller was asked if opening links in a new window versus the existing window (tab) would make a difference SEO or ranking wise in Google. John said no, there is no difference for ranking purposes. …